Privacy Policy

Purpose

Mecum Auctions is committed to protecting your privacy by promoting and complying with the use of business practices that help protect the confidentiality of our customers and their data. Because you are a valued Mecum Auction customer, we provide the opportunity for you to learn more about how we collect, use, secure, and share your personal information.

In general, you can remain anonymous when browsing Mecum sites, but there are instances when we collect customer information. This policy describes how we protect, collect, use, and share customer information. For information on acceptable use and terms for our sites and servies, refer to our Terms of Use.

Customer information means all non-public information related to an identified individual, which is sometimes called personally identifiable information. Customer information does not include anonymized data, aggregated data or de-identified data, all of which do not identify an individual.

This policy was last updated on October 23, 2021.

Our Privacy Principles

Mecum Auctions holds to the following principles regarding collection and use of customer information:

  • We do not sell your personal information. Period.
  • We do not allow those who are doing business on our behalf to use your personal information for their own marketing purposes.
  • We contractually require any person or organization providing products or services on our behalf to protect personal information.
  • We handle information about former and prospective customers the same as existing customers.

Collection of Customer Information

We collect customer information in different ways. We treat these types of information below as personal information.

When you create a MyMecum profile, register to bid, consign, purchase tickets or other goods, contact us or participate in an online survey, we may collect a variety of information, that you provide directly to us including your name, physical and electronic address, phone and fax number, email address, contact preferences, driver license number, passport number, credit card information and social media profile information.

When you use the site, open our emails or interactive with our advertisements, we may use cookies, both from us and third-parties, or similar technologies to passively collect information from your web browser or device including IP address, device, browser and operating system information, browsing history on our sites, including dates and times of your visits and pages viewed, as well as other log information.

We may obtain information from third parties and sources other than the site. In the event that we combine this third party information with information we collect, either directly or passively through our site, emails, business transactions, or other sources outlined herein, we will treat the combined information as personal information unless otherwise bound by additional requirements from a third party contract or policy.

Use of Customer Information

Mecum Auctions uses customer information in a variety of ways for a variety of purposes, including;

  • As needed, to handle your transaction.
  • To help us operate, maintain, create, develop and improve our products and services.
  • To protect our rights and property and enforce our Terms of Service.
  • To verify your identity before you create an account.
  • From time to time, we may use your personal information to send important notices, such as communications about purchases, including status emails about bidder registrations, consignments and purchases. Because this information is important to your interaction with Mecum Auctions, you may not always be able to opt out of receiving these communications.
  • We may use information regarding customer activities on our website, from our communications and from our other products and services. This information is aggregated and used to understand usage, allow us to provide more useful information and experiences to our customers and to improve marketing effectiveness.
  • We may use third-party services to display advertisements for products and services you have shown an interest for on other websites throughout the Internet
  • As needed, to protect against fraud and unauthorized transactions and in connection with the investigation, establishment, and defense of legal rights
  • We retain customer information for legal, auditing, regulatory, and business purposes.

Protecting Customer Data

We maintain physical, electronic, and procedural safeguards to protect customer information and to comply with federal and state laws. We work hard to protect you and Mecum Auctions from unauthorized access, destruction, alteration or disclosure of personal information we hold including:

  • We use encryption to keep your data secure while in transit
  • We regular review of our policies and practices, including physical security measures, to prevent unauthorized access to our systems
  • We regular monitor and audit our networks and systems for unauthorized access.

Cookies

Cookies are small files sent to your browser from a website and stored on your device. Mecum Auctions uses cookies, web-beacons, pixels and other similar technology to enable features and functionality across our sites and improve and analyze our services. You can instruct your browser to refuse all cookies or indicate when a cookie is being set. However, if you do not accept cookies, you may not be able to use some portions of our sites or services.

Examples of cookies we use:

  • Session Cookies – We use session cookies to authenticate users and operate our services.
  • Preference Cookies – We use preference cookies to set various settings or preferences for features and functions available to you.
  • Security Cookies – We use security cookies to provide security for our services.

Third Party Links

Mecum Auctions sites and services may contains links to third-party sites and services not provided by Mecum. Mecum is not responsible for the information collection and privacy policies of these sites. Mecum encourages you to familiarize yourself with the privacy policy of any third-party sites and services linked from our sites.

Email Marketing

Mecum Auctions practices permission-based email marketing. We send email to those who “opt-in” by having expressly shared their email address with us to receive communications on a given topic or topics. Each automated marketing email from our system contains a link to allow subscribers to unsubscribe from receiving emails. If you wish to unsubscribe follow the instructions in the footer of any email, or forward a copy of the email to unsubscribe@mecum.com.

Digital Advertisements and Remarketing

Mecum Auctions and our partners may use third-party vendors, including Google and Facebook, to deliver relevant ads for our products and services to you on other sites on the Internet based on your preferences and past visits to our website. Your privacy on these sites is governed by the privacy policy of the company providing the advertisement.

Google is a member of the National Advertising Initiative which allows you to opt-out of all ad targeting for their members in a single location. You can opt-out of NAI ads here or you may opt-out of Google’s use of cookies by visiting Google's Ads Settings.

Facebook is a member of the Digital Advertising Alliance and adheres to their self-regulatory principles. You can You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy page.

Data Removal

You have the right to request your information be removed, also known as ‘the right to be forgotten’. You may request the deletion or removal of your personal data by emailing privacy@mecum.com.

In certain circumstances, such as if you purchased or sold a vehicle, Mecum Auctions might need to retain your information for compliance or regulatory purposes.

Updates and Questions

Mecum may periodically update this Privacy Policy. Please visit this page periodically to stay aware of any changes. We will include the date the policy was last modified at the top of the document.

If you have any questions or comments regarding this Privacy Policy, your customer information or any of our privacy practices, please email privacy@mecum.com.

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